The Shaving Guide

The most vital step for the closest shave is the preparation of the beard. The best time to shave is after a warm shower; however, if it is not possible, wet your whiskers with warm water and allow 2 minutes for the beard to soften before beginning to shave. Furthermore, it is also best to shave after breakfast since you use your facial muscles which help lift the beard away from the face, facilitating whisker-removal.

If you have a beard, goatee or sideburns, use Essential Shave Oil which allows you to see the hairline. Also, use Essential Shave Oil if your beard grows in many different directions and/or you have sensitive skin. After showering, apply 3-4 drops of Essential Shave Oil in a circular motion and remoisten after 10 seconds and skip to Step Four.

For all other beard and skin types, liberally apply American Crew Herbal Shave Oil to the area to be shaved. Applying Herbal Shave Cream with your hand in a circular motion creates a rich lather and forces the whiskers to stand up providing the closest shave possible. The richness of American Crew shave products help prevent the evaporation of water on the skin while shaving, thus reducing razor drag. Your whiskers are now ready for shaving.

Shave in the direction of your hair growth, going with the grain, especially on skin that is sensitive. The richness of American Crew Shave Herbal Cream and Shaving Oil minimize razor drag and irritation due to the lessened pressure that is required. First, shave cheeks and sideburns, working your way to the neck. It is best to shave the upper lip and chin last, allowing the Herbal Shave Cream to soften the whiskers, due to their thickness.

Always use a sharp razor and, be sure that the blade is rinsed often with hot water to avoid nicks. Only shave in the direction your beard grows. After shaving, thoroughly rinse the blade to remove any residue that may have been left on the blade. Replace your razor head every 3 to 4 shaves.

Thoroughly rinse your face and neck after shaving, finishing with cool water to refresh and tone the skin, except when using Essential Shave Oil in which case just wipe with clean dry towel.

Pat face dry and apply a generous amount of American Crew After Shave Moisturiser. Its combination of Aloe Vera, Balm Mint and Rosemary soothe and moisturise the skin, making it healthy and refined. It absorbs quickly and cleanly, and leaves the skin soft with no greasy feeling.