REDKEN
INTRODUCES HIGH SPEED HAIR SOLUTIONS
The high flying, high living, go-getting speed generation demands
maximum benefits with minimal effort. They feel the need, the
need for speed.
The Active
Express range contains high tech, high performance products
that cut to the chase without cutting corners. These instant
action products, suitable for all hair types, are formulated
with highly substantive active ingredients and an express delivery
system meaning a lot can be accomplished in little time without
sacrificing results.
It's a challenge
for the labs to combine speed and effectiveness, but Redken
scientists have now discovered certain positively charged ingredients
that attach immediately to the hair upon contact.
With Active
Express, 80% of the products' efficacy occurs in the first 30
seconds.
So how's
it done? The Interbond Conditioning system delivers a light
balance of protein and moisture to maintain hair condition,
plus lecithin to limit the absorption of excess water, speeding
up drying. Highly substantive, fast-acting proteins penetrate
faster and fortify the hair structure while fruit acids provide
extra strength, shine and resistance to reduce breakage.
This isn't
going to repair damaged hair like Extreme or moisturise dry
hair like Climatress, but when you need a haircare routine that
suits your lifestyle and gives you the results you want, Redken
has the solution, it's quick and effective, it's Active Express....it's
about time.
